Or Collective is a brand house. We build, register and grow the trademarks of exceptional artists — and we share the upside with the people who create the work.
Or — light. Most artists make culture and own none of it. We exist to change the math: your name becomes a registered trademark, a licensed brand, an asset you own — with a partner invested in its growth, not billing hours against it.
Naming, identity, positioning. We turn an artist's signature into a full brand system ready for the market.
Trademark registration and IP management, held and administered by the collective across key markets.
Licensing, merchandising, collaborations and editions. We operate the brand as a business, not a portfolio piece.
We work with a deliberately small roster. Selection is by application or invitation — we build few brands, properly, rather than many brands badly.
Or Collective holds and manages every trademark in the portfolio under one roof — clean ownership, one point of accountability.
Brands are registered and enforced across key markets — Asia, Europe and the US — wherever the artist's audience lives.
Each artist brand operates under its own agreement with the holding — clean structure, clear ownership, ready for partners and licensees.
Send your work, your numbers (audience, sales, press) and one line on why your name should become a brand. We reply to everything worth replying to.